MEET YOUR CUSTOM MEDIA TEAM

Inside Custom Media employs an experienced team of journalists,
editors, writers, designers and marketing specialists who are passionate
​about what they do and who ​bring a positive and friendly attitude to their craft.

Our motto is that you are the publisher and we are your team, and our job is to produce 
a professionally designed and written digital publication that will ​enhance the image of
your business, build trust among your customers and to help you attract more business.

ROB LYON and ERIC MARSON, Managing Partners

     Rob Lyon and Eric Marson each have more than 25 years of experience in producing print and digital publications and oversee for all aspects of the company.
     Early in our careers as journalists during the 1980s, we worked for several of the top newspapers in Southern California, including the Long Beach Press Telegram, Orange County Register and Los Angeles Times.
     Our responsibilities included writing and editing stories, working with writers and assigning stories, designing page layouts and producing newspapers on deadline. For the Los Angeles Times, we were charged with growing the company’s community news division during the early 1990s, an experience we can bring to the launch and growth of your magazine or newsletter.
     We decided to test our entrepreneurism in 1995 and launched our own publication, Orange County Golf magazine. Over the next five years, we expanded the company with the addition of Los Angeles Golf and San Diego Golf magazines. The publications became the most successful regional golf titles in the United States in terms of number of pages and revenue, and the company was soon acquired by a large publishing firm in 2000. We took on executive positions and continued to grow the golf company under one title, Southland Golf magazine, while expanding into the Coachella Valley and building the publication’s website, email newsletter and other digital offerings.
     In 2011, we decided to go full tilt into the digital world with the launch of Inside Custom Media and the company began to produce digital newsletters and magazines for a wide variety of businesses.

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Greg
​Ball

With a background in journalism and public relations, Greg Ball has worked for companies such as the Boston Herald, the Enterprise-Record and the North County Times as sports writer and copy editor. During his nearly 20-year career in the industry, Ball has also worked for one of the country’s leading sports public relations firms, working with clients such as the NFL, MLB, NHL, and all the major professional golf tours. With a B.S. degree in Marketing and Communications, Greg has been freelance writing with Inside Custom Media for the past two years.

Debbie Templeton

Bringing 20 years of marketing and advertising experience, as well as expertise in print and digital media, this Southern California native
is formerly the Associate Publisher of Parenting OC Magazine. She is also a consultative sales specialist who works closely with her clients to best suit their specific needs and goals, offering creative ideas and suggestions for the best marketing and media campaigns.

Joel
​Beers

A veteran freelance writer and journalist, Joel Beers has been writing for publications such as the Los Angeles Times, Orange County Register, OC Weekly, and Southland Golf magazine for nearly 25 years. Currently, he teaches Journalism courses at Cal State University, Dominguez Hills, and has been writing for Inside Custom Media and its various entities for more than 20 years. A graduate of Cal State University, Fullerton, with a B.A. in Political Science, Joel is pursuing his master’s degree in communications.

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Lindsey
​Besecker

A graduate of Pepperdine University with a B.A. in Journalism, Lindsey Ball has more than 11 years of journalism experience working for companies such as the North County Times and the San Diego Union-Tribune as a page designer, editor and writer. She has also been writing for Inside Custom Media for the past three years, covering business and travel and tourism stories.

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Tom Pfingsten

Tom Pfingsten has worked in the journalism field for the past 12 years at companies such as U-T San Diego, North County Times and Inside Custom Media covering business news. Tom has a B.A. degree in Literature and Writing Studies from Cal State University, San Marcos, and an M.A. in Specialized Journalism from USC.

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Mike
Lyster

With nearly 25 years experience in journalism, Mike Lyster has served in numerous high-profile positions in the industry, including Editor-in-Chief of the Orange County Business Journal, Technology Editor and Writer for Investor’s Business Daily, Vice President of Corporate Communications for the Irvine Company.  A graduate of Cal State University, Fullerton, with a B.A. in Journalism, he is currently the Chief Communications Officer for the City of Anaheim.